Optimising AI-led buyer journeys
We help businesses close the gap between AI discovery and conversion by examining how AI finds, understands and recommends them, whether their websites meet buyers' expectations, and what could be stopping visitors from taking the next step.
Find out whether ChatGPT, Perplexity and Google AI Overviews are recommending you, or recommending your competitors instead.
Why the buyer journey matters
AI is changing how buyers discover and evaluate businesses. But being recommended is only part of the journey. What AI tells buyers about you, and what they experience when they reach your website, matters too.
58 - 65%
+31%
conversion rate: AI-referred vs organic traffic
20 - 50%
potential decline in organic traffic overall
Sources, full analysis, and interactive simulator on Why AI Search
What makes Xyra different
Most AI visibility services focus on whether your business gets discovered, cited or recommended. Xyra goes further, examining whether AI represents your capabilities accurately and whether your website supports the expectations created during AI research.
We connect AI discovery with buyer understanding, confidence and clear next steps.
How we identify and address buyer journey gaps
From understanding how AI represents your business to improving the website experience that follows, we combine expert assessment with strategic recommendations and optimisation support. You can start at any stage.
Diagnose
We assess how AI discovers, understands and recommends your business, and where your website falls short of what buyers expect, then prioritise the gaps that matter most.
Strategise
We turn those findings into a clear plan, deciding what to change in your content, site structure and buyer journeys, and in what order, based on your business goals and what your buyers need.
Optimise
We help you improve the content, structure and journeys that matter most, so buyers can understand your capabilities, evaluate your business and take the next step.
AI search has changed discovery. Has your buyer journey kept up?
Organic traffic is falling. Conversion intent is rising. People who arrive have already been through ChatGPT, Perplexity, or Google AI Overviews. They are not browsing. They are validating. If your site is not structured for AEO and GEO, you lose them at the moment they are most ready to act.
Not sure what GEO or AEO means?
Frequently asked questions
What is AI visibility and why does it matter?
AI visibility refers to how prominently and accurately your business appears when someone asks an AI tool, such as ChatGPT, Perplexity, or Google AI Overviews, a question related to your category, service, or brand. It matters because research, comparison, and shortlisting increasingly happen inside AI interfaces before anyone reaches a website. Businesses that are invisible at this stage are being ruled out before they are ever considered.
How is AI visibility different from traditional search ranking?
In traditional search, a user sees a list of results and chooses where to click. In AI search, the AI generates a response and either includes your business or it does not. AI visibility depends on whether your content can be understood, extracted, and cited confidently by AI systems, not just whether it ranks in search results.
Do I need to worry about AI visibility if my SEO is strong?
Yes. Strong SEO and strong AI visibility are related but not the same thing. A site can rank well in Google and still be invisible in ChatGPT or Perplexity if its content, entity signals, and decision journeys are not structured for AI extraction and recommendation.
How do I know if my buyers are actually using AI to research?
You probably already have part of the answer sitting in your own analytics. Most teams just haven’t tagged AI referral traffic separately, so it gets folded into organic and looks smaller than it really is. The wider pattern is clear regardless: between 58 and 65 percent of searches now end without a click, and AI Overviews alone reach billions of users a month. If your buyers compare options at all before they get in touch, some of that comparison is already happening inside an AI answer, whether it shows up in your analytics yet or not.
What happens when someone clicks through from an AI recommendation?
They arrive with expectations already set. The AI has told them what you do, who you’re for and why you might suit them, often after comparing you with alternatives. Your website then has to confirm that picture quickly, with clear services, credible proof and an obvious next step. If the page contradicts what the AI said, or makes the buyer hunt for the basics, they go back to the shortlist. That handoff is where the buyer journey part of our audit focuses.
How is a buyer journey audit different from an AI visibility scan?
An AI visibility scan shows whether ChatGPT, Perplexity and Google AI Overviews mention you for the questions your buyers ask, and who they recommend instead. A buyer journey audit goes further. It examines whether AI understands and represents your business accurately, and whether your website delivers on what AI tells buyers when they arrive. The scan tells you where you stand. The audit tells you why, and what to fix first.
How is Xyra different from an SEO agency?
Xyra does not manage SEO campaigns or produce content at scale. The audit is a diagnostic that identifies what to fix and in what order. It covers technical, UX, and content layers, including areas that most SEO tools and audits do not assess.
Does Xyra Foundry implement the recommendations?
Yes, where it helps. Most clients come for the diagnosis, but if your findings point to deeper structural or content issues, we can support the work directly, from content structure and information architecture to buyer journey optimisation and content strategy. Each is available as a standalone engagement or as an extension of the audit. See our services.